It only takes a little to BE BIG! Emily Elizabeth taught Clifford good manners. He always says "please" and "thank you," follows the rules, and SHARES with his friends. It's easy to like someone like Clifford: even if he makes mistakes, he always tries to be kind and considerate. The BE BIG campaign invites everyone, big and small, to take action and raise awareness for how CLIFFORD'S BIG IDEAS can make the world a better place. Clifford's Big Ideas are: Be a Good Friend * Share * Be Kind * Help Others * Be Truthful * Have Respect * Be Responsible * Play Fair * Work Together * Believe in Yourself